Darkspore

Creative Coordinator

Darkspore is an action RPG developed by the Maxis studio of Electronic Arts.

As the creative coordinator, I was responsible for working with the marketing and development teams to create a series of promotional videos for Darkspore. I was involved in the concept phase, creating assets, managing the outsourcing of assets, editing and ultimately with legal teams and the ESRB. These videos hit a total of over 2 million views, far exceeding expectations. Below are a few examples of the videos produced.

I also worked on a series of Producer Diaries to highlight the more intricate details of the game to the hardcore audience following the development of Darkspore. I was responsible for developing the script, asset creation, working with editing, sound and camera crews.

For the full collection of videos, click here.